The Lab · Written in the open · Tagged Branding

Lab.

Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.

6 entries · latest 2026-04-19

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RAXXO Studios 10 min read

Merch Design That Actually Sells: 5 Case Studies

The best-selling RAXXO merch designs all share three traits: specific audience, one clear message, high-contrast typography Generic inspiration quotes and vague "creative" designs sell the worst, regardless of print quality Niche insider references outperform broad relatable humor by roughly 4...

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TLDR This entry in one minute
  • The best-selling RAXXO merch designs all share three traits: specific audience, one clear message, high-contrast typography
  • Generic inspiration quotes and vague "creative" designs sell the worst, regardless of print quality
  • Niche insider references outperform broad relatable humor by roughly 4 to 1 in my data

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