9 min read
The 404 Page I Almost Shipped Without Testing
A 404 page that looked finished on a laptop buried its own exit button on a phone. The…
The Lab · Written in the open · Tagged Shopify
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
43 entries · latest 2026-09-19
Latest entry
Why Every RAXXO Section Lives in Code, Not the Customizer
Every RAXXO section ships as a reviewed Liquid file first. The Shopify customizer only ever reflects what that file already says.
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TLDR
This entry in one minute
- Every RAXXO section is a tracked Liquid file, never a customizer edit, across 100+ custom sections
- One drag-and-drop change in the theme customizer once bled into every new page for months before anyone noticed
- Code review catches a bad section before it ever reaches a live storefront, a customizer click does not
All entries · Shopify
10 min read
Why RAXXO Prices Everything in EUR
Why every RAXXO product carries one EUR price instead of a currency toggle, and the format rule that…
10 min read
The Email Every RAXXO Customer Gets After They Buy
The order confirmation email undersold every RAXXO tool for longer than I want to admit. Three rewrites later,…
9 min read
Shopify Theme Sections I Rebuild on Every Store
Four sections (hero, proof band, FAQ, CTA) I copy into every Shopify store
9 min read
Shopify Metafields Done Right Three Patterns From Production
Typed metafield definitions catch bad data before it reaches your theme
9 min read
The Liquid Patterns That Cut My Theme Build Time in Half
Schema fragments cut section files by 40 lines each
9 min read
Six Months of Shopify Web Vitals Data What Actually Moved INP
INP dropped from 380ms to 140ms over six months on raxxo.shop
9 min read
Building a Shopify Section Library Instead of Using a Theme
87 custom sections replace a pre-made theme on raxxo.shop
10 min read
Shopify Admin API From Claude: 5 Patterns I Use Across 15 Repos
Product create via Admin API beats clicking through the dashboard every time
8 min read
5 Vercel Edge Config A/B Tests That Lifted My Shopify CTR
5 Edge Config A/B test patterns for Shopify storefronts, with Middleware snippets and measured lifts.
9 min read
Shopify Metaobjects Schema Patterns: 5 Real-World Models
FAQ entries with question, answer, category, and rank fields drive a single accordion section across the whole store