8 min read
Why Every Paid Product Needs a Free Tool Next to It
Free tools next to paid products drive qualified traffic, prove competence, reveal what buyers value, and build SEO…
The Lab · Written in the open · Tagged SEO
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
4 entries · latest 2026-05-06
Latest entry
Why I Ship Blog Articles in Clusters of 3 (Not Daily)
Daily blogging burns you out and scatters topical authority across unrelated posts. A cluster of 3 means one theme, three angles, published in one or two days. Clusters give Google and LLM crawlers a denser internal graph to map and...
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Latest entry · Lab note
All entries · SEO
9 min read
SEO for Indie Creators: What Actually Moves the Needle
Enterprise SEO playbooks waste solo creators' time. Long-tail keywords, LLM optimization, and internal linking move the needle.
6 min read
Shopify SEO in 2026: What Actually Moves the Needle
Skip the outdated SEO advice. Here's what actually drives organic traffic to Shopify stores in 2026.