9 min read
The Tone Guide I Wrote So Every RAXXO Tool Sounds Like One Studio
A short list of banned words and required habits keeps every RAXXO page, email, and error message sounding…
The Lab · Written in the open · Tagged Writing
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
5 entries · latest 2026-10-04
Latest entry
How I Turn One Long Article Into a Week of Short Posts
One 1,800-word article yields 7 short posts if you mine it for atomic ideas Each post carries one claim, one number, one takeaway Write the long piece first, then split, never the reverse A 15-minute repurposing pass feeds a full...
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TLDR
This entry in one minute
- One 1,800-word article yields 7 short posts if you mine it for atomic ideas
- Each post carries one claim, one number, one takeaway
- Write the long piece first, then split, never the reverse
All entries · Writing
9 min read
The One-Line Pitch I Rewrite Last for Every RAXXO Tool
I write every RAXXO tool's one-line pitch only after the build is finished, never before, because a pitch…
9 min read
The Blog Post Structure I Use So Readers Actually Finish
Hook in five seconds or readers leave
10 min read
Why Your AI-Generated Content Looks Like AI (And How to Fix It)
Why AI-generated content is instantly recognizable and how to fix it. Practical editing techniques to make AI writing…