9 min read
The One-Line Pitch I Rewrite Last for Every RAXXO Tool
I write every RAXXO tool's one-line pitch only after the build is finished, never before, because a pitch…
The Lab · Written in the open · Tagged Writing
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
4 entries · latest 2026-09-12
Latest entry
The Tone Guide I Wrote So Every RAXXO Tool Sounds Like One Studio
A short list of banned words and required habits keeps every RAXXO page, email, and error message sounding like one studio.
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TLDR
This entry in one minute
- I wrote a short tone guide so every RAXXO product page, error message, and email sounds like the same studio wrote it
- The guide is a list of banned words and required habits, not a mood board or a set of adjectives
- It exists because I once read two RAXXO product pages back to back and they sounded like different companies
All entries · Writing
9 min read
The Blog Post Structure I Use So Readers Actually Finish
Hook in five seconds or readers leave
10 min read
Why Your AI-Generated Content Looks Like AI (And How to Fix It)
Why AI-generated content is instantly recognizable and how to fix it. Practical editing techniques to make AI writing…