10 min read
The Kill Switch Every RAXXO Tool Ships With
A two-day gap between finding a bug and shipping the fix taught me every risky feature needs an…
The Lab · Written in the open · Tagged Business
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
107 entries · latest 2026-10-26
9 min read
The Support Inbox I Answer Alone for Five RAXXO Tools
I run support for five RAXXO tools alone. The three-bucket triage that keeps the inbox from swallowing the…
9 min read
Why I Batch Every RAXXO Release Instead Of Shipping One At A Time
I used to release the moment a fix felt done. A two-week batch window per product changed how…
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The RAXXO Tool I Killed Before It Ever Shipped
A fourth tool got most of the way to a product page before I killed it, and the…
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The Docs Page I Write Before I Touch The Code
Why every raxxo tool gets a plain-language docs page before a single line of code, and what writing…
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Why I Don't Run Discounts on RAXXO Tools
No countdown timers, no markdowns, no sale banners. Why a flat price beats a discount for a one-person…
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The Onboarding Screen I Rewrote Three Times for OhNine
Three failed attempts at OhNine's first-run screen taught me the one-sentence test every RAXXO tool's onboarding has to…
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How I Name Every RAXXO Tool Before I Build It
The naming test every RAXXO tool has to pass before it gets a name, and the names that…
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Why RAXXO Prices Everything in EUR
Why every RAXXO product carries one EUR price instead of a currency toggle, and the format rule that…
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Why Anthropic Just Confirmed It Is Building Chips for Claude
Anthropic confirmed on August 5 it is building an in house team to co-design custom chips for Claude.…
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The Email Every RAXXO Customer Gets After They Buy
The order confirmation email undersold every RAXXO tool for longer than I want to admit. Three rewrites later,…
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Why Lexxa Exists Instead of a Personal Creator Brand
Why I built an AI brand ambassador instead of becoming the on-camera face of the studio, and the…