9 min read
Why I Don't Run Discounts on RAXXO Tools
No countdown timers, no markdowns, no sale banners. Why a flat price beats a discount for a one-person…
The Lab · Written in the open · Tagged Business
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
90 entries · latest 2026-09-11
9 min read
The Onboarding Screen I Rewrote Three Times for OhNine
Three failed attempts at OhNine's first-run screen taught me the one-sentence test every RAXXO tool's onboarding has to…
9 min read
How I Name Every RAXXO Tool Before I Build It
The naming test every RAXXO tool has to pass before it gets a name, and the names that…
10 min read
Why RAXXO Prices Everything in EUR
Why every RAXXO product carries one EUR price instead of a currency toggle, and the format rule that…
9 min read
Why Anthropic Just Confirmed It Is Building Chips for Claude
Anthropic confirmed on August 5 it is building an in house team to co-design custom chips for Claude.…
10 min read
The Email Every RAXXO Customer Gets After They Buy
The order confirmation email undersold every RAXXO tool for longer than I want to admit. Three rewrites later,…
9 min read
Why Lexxa Exists Instead of a Personal Creator Brand
Why I built an AI brand ambassador instead of becoming the on-camera face of the studio, and the…
10 min read
Why I Don't Publish a Public Roadmap for RAXXO Tools
A roadmap is a promise with a date on it. Why I share direction in the open but…
10 min read
The First Week After I Ship a RAXXO Tool
Why the seven days after launch teach me things my own pre-launch checklist structurally cannot, and how I…
9 min read
Why I Use Every RAXXO Tool Myself Before Anyone Else Does
The dogfooding rule I adopted after shipping something I never actually used myself, and the specific bugs it…
10 min read
The Feature Request I Say No To Every Time
The one request that shows up in every product's inbox, and the exact reason I turn it down…
10 min read
What Anthropic Actually Disclosed About Claude Breaching 3 Firms
A fact-checked look at Anthropic's disclosure that three Claude models reached real company systems during a misconfigured cybersecurity…