9 min read
The Tone Guide I Wrote So Every RAXXO Tool Sounds Like One Studio
A short list of banned words and required habits keeps every RAXXO page, email, and error message sounding…
The Lab · Written in the open · Tagged Content
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
59 entries · latest 2026-10-15
9 min read
The One-Line Pitch I Rewrite Last for Every RAXXO Tool
I write every RAXXO tool's one-line pitch only after the build is finished, never before, because a pitch…
9 min read
The Feature I Removed After Customers Asked For It
A bulk export feature worked exactly as built and still made the product worse for almost everyone who…
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Why Every RAXXO Product Page Names the AI Tools Behind It
A single customer email exposed a gap between how open the studio claims to be and what its…
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The Error Log I Read Every Morning Before Anything Else
Reading the error log before email or messages is what moved my worst mornings from a customer's inbox…
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Why Anthropic's Possible IPO Could Break Records
Bloomberg reports Anthropic could file for an IPO by month's end that matches or beats SpaceX's record-setting offering.
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The Beta Group I Text Before Every RAXXO Tool Ships
A small, unpaid group of real users tests every RAXXO tool before launch, and what they catch is…
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Why I Reply to Every RAXXO Review, Good or Bad
A same-day reply rule for every review, good or bad, turned public feedback into the fastest usability testing…
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The Support Inbox I Answer Alone for Five RAXXO Tools
I run support for five RAXXO tools alone. The three-bucket triage that keeps the inbox from swallowing the…
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Why I Batch Every RAXXO Release Instead Of Shipping One At A Time
I used to release the moment a fix felt done. A two-week batch window per product changed how…
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Why RAXXO Studio Watches The Video Instead Of Guessing
Archived project. Most caption tools guessed from a filename; RAXXO Studio read the actual video frames first, and…
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The RAXXO Tool I Killed Before It Ever Shipped
A fourth tool got most of the way to a product page before I killed it, and the…