9 min read
How I Name Every RAXXO Tool Before I Build It
The naming test every RAXXO tool has to pass before it gets a name, and the names that…
The Lab · Written in the open · Tagged Content
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
55 entries · latest 2026-09-25
10 min read
The Email Every RAXXO Customer Gets After They Buy
The order confirmation email undersold every RAXXO tool for longer than I want to admit. Three rewrites later,…
9 min read
Why Lexxa Exists Instead of a Personal Creator Brand
Why I built an AI brand ambassador instead of becoming the on-camera face of the studio, and the…
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Why I Don't Publish a Public Roadmap for RAXXO Tools
A roadmap is a promise with a date on it. Why I share direction in the open but…
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The First Week After I Ship a RAXXO Tool
Why the seven days after launch teach me things my own pre-launch checklist structurally cannot, and how I…
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Why I Use Every RAXXO Tool Myself Before Anyone Else Does
The dogfooding rule I adopted after shipping something I never actually used myself, and the specific bugs it…
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The Changelog Habit That Keeps Five RAXXO Tools Honest
The one-line-before-merge rule that catches feature drift early and turns a free tool's changelog into a trust signal…
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Claude Mythos Just Found Real Cracks in Two Cipher Designs
Anthropic says Claude Mythos found a real HAWK-256 weakness experts missed for two years, and a faster attack…
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How I Turn One Hour Into a Month of Daily AI Video Shorts
Inside the four-stage pipeline that keeps two AI-driven video channels posting daily without a camera, a crew, or…
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RAXXO Studio: Turning One Video Into Three Platforms
Why one caption pasted everywhere underperforms, and what building a platform-aware caption tool taught me.
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The Blog Post Structure I Use So Readers Actually Finish
Hook in five seconds or readers leave
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Turn One Blog Post Into a LinkedIn Post, an X Thread, and an IG Carousel
Pull the spine first: one argument, three reshapes, never cross-post